Eric WoodyardNov 13, 2025, 12:52 PM ETCloseEric Woodyard covers the Detroit Lions for ESPN. He joined ESPN in September 2019 as an NBA reporter dedicated to the Midwest region before switching to his current role in April 2021. The Flint, Mich. native is a graduate of Western Michigan University and has authored/co-authored three books: “Wasted,” “Ethan’s Talent Search” and “All In: The Kelvin Torbert Story”. He is a proud parent of one son, Ethan.Follow on X
Eisen: The Lions laid it on thick on Commanders with Dan Campbell as playcaller (2:01)Rich Eisen discusses Dan Campbell taking over playcalling for the Lions in their win against the Commanders. (2:01)
On Thursday, the team announced that the superstar and Paul Rosenberg — his longtime manager and president of Shady Records — have reached a multiyear partnership through 2027 to consult on talent selection and halftime production of the show. Both are Detroit natives.
“It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports,” Rosenberg said in a statement. “We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.”
Detroit has played in a Thanksgiving game since 1934 and has hosted performances by rappers Big Sean and Jack Harlow as well as country music star Shaboozey in recent years.
“We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” Lions president and CEO Rod Wood said. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”
Eisen: The Lions laid it on thick on Commanders with Dan Campbell as playcaller (2:01)Rich Eisen discusses Dan Campbell taking over playcalling for the Lions in their win against the Commanders. (2:01)
Rich Eisen discusses Dan Campbell taking over playcalling for the Lions in their win against the Commanders. (2:01)
CloseEric Woodyard covers the Detroit Lions for ESPN. He joined ESPN in September 2019 as an NBA reporter dedicated to the Midwest region before switching to his current role in April 2021. The Flint, Mich. native is a graduate of Western Michigan University and has authored/co-authored three books: “Wasted,” “Ethan’s Talent Search” and “All In: The Kelvin Torbert Story”. He is a proud parent of one son, Ethan.Follow on X
The organization has also hired Jesse Collins Entertainment (JCE) to produce the performance.
Eric WoodyardNov 13, 2025, 12:52 PM ETCloseEric Woodyard covers the Detroit Lions for ESPN. He joined ESPN in September 2019 as an NBA reporter dedicated to the Midwest region before switching to his current role in April 2021. The Flint, Mich. native is a graduate of Western Michigan University and has authored/co-authored three books: “Wasted,” “Ethan’s Talent Search” and “All In: The Kelvin Torbert Story”. He is a proud parent of one son, Ethan.Follow on XOpen Extended ReactionsDETROIT — The Detroit Lions organization will be leaning on hip-hop icon Marshall Mathers, better known as Eminem, for advice about their annual Thanksgiving Halftime Show.On Thursday, the team announced that the superstar and Paul Rosenberg — his longtime manager and president of Shady Records — have reached a multiyear partnership through 2027 to consult on talent selection and halftime production of the show. Both are Detroit natives.”It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports,” Rosenberg said in a statement. “We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.”Detroit has played in a Thanksgiving game since 1934 and has hosted performances by rappers Big Sean and Jack Harlow as well as country music star Shaboozey in recent years.The organization has also hired Jesse Collins Entertainment (JCE) to produce the performance.”We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” Lions president and CEO Rod Wood said. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”